The RMHBC Gala is an annual event in support of sick kids. RMHBC provides a home away from home while these children are being treated. We wanted to create a sense of wonder and magic at this event because "there's no place like home" but The House tries to make life a little more comfortable through tough times. The campaign included print / website / save the date emails and a program. The website had a countdown timer and sand that flowed through the hour glass as the event date neared. The save the date created a sense of charm by allowing the user to follow the yellow brick road to the event and the program guide allowed for you to step through the door into a fantastic world.