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Craig Lam | Art Director | Graphic Designer

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Production Design

Working with designers and art directors over the years at the lululemon production team I had was responsible for many in-store displays and mock-ups for proof of concept, packaging (shopping bags, boxes and hangtags), event assets (such as start and finish gates for races, signage, beverage labels, experiential stores and graphics) and digital asset production for campaigns such as the new footwear line, collaborations, and seasonal refreshes.

Having a depth of experience on production and design on a wide variety of mediums I’m able to help bring the idea to life and help identify pitfalls and other issues that might impact timelines and budget.

My goal as a production artist is always to deliver on-time with accuracy and make suggestions to enhance the creative while creating a sense of ease on the last part of the creative process that could otherwise be quite stressful.

Here are a few projects I’ve had the pleasure of being part of in the production process with lululemon.

Image 1
Digital Production for lululemon footwear

Image 2
Start and finish gates for lululemon 10k in Houston

Image 3
Window Decals for lululemon 20th anniversary Robson Street store (over 30 locations custom built for this event)


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10KTour_houston_startgate.jpeg
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